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Bluray is genuinely taking off in a massive way!

We have seen recently manufacturers of associate products such as Amaray under pressure to keep up with demand and producers such as Sony mopping up any remaining capacity consumable and box manufacturers are finding that in the last couple of months stocks are already hard to come by when it comes to Blu-ray related movies and recordable media. Royal mail are not helping the situation as 100's of parcels are caught in limbo meaning a great deal of buyer disappointment and higher levels of customer communication are required.

However we feel that Blueray manufacturers are serious about this business this year! Ask yourself how numerous customers actually realise how much better the Blueray experiance is compared to High Definition DVD? In a study conducted by DVD-and-Media.com more than 1550 clients responded, of these 93 did not have the capability to play a Blu-ray media but thought when High Definition DVD was compared to Blueray that the two formats would be of 'similar quality' and sited the main motivation for not upgrading to the up-to-the-minute format as "The price tag is currently too excessive", a number of of those that responded sited 'Sky TV' as their reference example for their quality comparison - meaning that they assumed Bluray DVD was the same quality as Sky's High Definition channels which it clearly is not!

Out of the contingent that owned a Bluray player 43% owned and regularly used a PS3 console and factored into their buying choice the playback facility for Blu-ray when choosing the games console over the opposition. With the present crop of Blu-ray players coming in at around the £100 mark they are all the time becoming more affordable - but as with the early DVD player market manufacturers have again 'missed a trick' by not reducing the price of the players an adequate amount and making the recordable disc format widely accessible - perhaps we will see the £35 Blu-ray player this time next year but in our opinion thats where it needs to be to see the sales numbers go through the roof. Media manufacturers haven't helped the situation with recordable bluray still around £2 a disc compared with DVD-R at under 13p people are struggling to see the added benefit and its only the crop of must have the up-to-the-minute technology 'home cinema' guys that are ready to pay for the Bluray experience. This year and in particular the next couple of months we ought to see many customers finally getting their hands on Blu-ray players so the future outlook are high for a big surge in Bluray recordable disc in 2010.

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Simon Young Blu-ray media UK

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